CLIENT
News Corp
PROJECT
Be On It
Contemporary, socially native, but still premium. Three things that fight each other if you're not careful. The grade was contrast-forward with vibrant but controlled chroma - enough pop to hold attention on a phone, enough restraint to not look cheap on a bigger screen.
Selective keys on faces and hero props, and tight shot matching so the pace could stay sharp without the visuals drifting between setups.