CLIENT

MotorOne Group

PROJECT

Protektiv Hydro

Automotive surface protection - the product is invisible, so the grade has to sell what it does to the car.

I shaped contrast to emphasise reflections and panel lines, protected highlight structure on metallic paint where blow-out would kill the effect, and used local windows to steer attention. The overall look needed to be technical and high-performance without tipping into cold or clinical.

Protektiv Hydro after
Protektiv Hydro before
Protektiv Hydro after
Protektiv Hydro before
Protektiv Hydro after
Protektiv Hydro before
Protektiv Hydro after
Protektiv Hydro before
Protektiv Hydro after
Protektiv Hydro before
Protektiv Hydro after
Protektiv Hydro before
Protektiv Hydro after
Protektiv Hydro before
Protektiv Hydro after
Protektiv Hydro before