CLIENT

Makita

PROJECT

Show Don't Tell

Pragmatic toughness and product confidence. The grade leaned into bold contrast with controlled highlight clipping on tool surfaces - letting the hard light do its job without losing detail - and selective colour weighting in brand hues.

Impactful but technically clean. No room for ambiguity about what the product is or what it's built for.

Show Don't Tell after
Show Don't Tell before
Show Don't Tell after
Show Don't Tell before
Show Don't Tell after
Show Don't Tell before
Show Don't Tell after
Show Don't Tell before
Show Don't Tell after
Show Don't Tell before
Show Don't Tell after
Show Don't Tell before