AR gets pitched as magic and delivered as a demo that works in one room under controlled lighting. The gap between concept and deployment is where most projects stall, and it's usually because nobody thought about tracking stability, asset optimisation, or device limitations until too late.

I develop AR concepts with production constraints baked in from the start. Interaction design, performance budgets, environmental variables - all of it gets addressed early so the experience actually functions when real people use it in real spaces, not just when someone's holding an iPad at the perfect angle in a boardroom.