Good retouching is invisible. The moment skin looks plastic or lighting looks manufactured, you've lost the viewer's trust and probably the brand's credibility along with it. I work to preserve texture, tone, and the natural behaviour of light on skin while meeting the brand's visual expectations.

Standards get defined upfront - what gets cleaned, what stays, how far is too far - so hero images and cutdowns stay consistent across formats and revision rounds without someone having to re-litigate the approach every time a new crop comes through.