Retail environments don't care about your carefully calibrated monitor. Screens vary in brightness, colour, and mounting angle. Ambient light changes by the hour. Shoppers walk past in seconds.

I design motion content and visual hierarchy for those actual conditions - not for a proof-of-concept viewed on a laptop in a meeting room. Messaging needs to land quickly, remain legible at a glance, and hold up across the unpredictable range of hardware and lighting that real retail spaces throw at you.